File Types
Now that your logo has been approved, we will package the files in various formats to ensure you are prepared for the future. These carefully packaged files will ensure that you have the versatility and compatibility needed to showcase your logo across different platforms and mediums, securing your branding for years to come.
EPS
Design elements saved as an EPS can be loaded into any design program that supports vector illustration and can be resized or altered.
Therefore, EPS is something you typically only share between your printer or other designers working on the project—anyone you might want to have the power to manipulate the raw elements of your design.
JPEG
Because of this low file size, JPEGs are primarily used in web design, as the format allows web pages to load faster.
The JPG format is also used heavily in digital photography since the loss in quality isn’t as noticeable and the low file size means being able to store more photographs on a memory card or hard drive.
Adobe’s PDF file format is the best of both worlds—good for both digital and print distribution. PDFs may contain either raster or vector images, or even a bit of both.
PDF files are commonly used for documents such as contracts, reports, manuals, brochures, and forms, ensuring that the intended formatting and design remain consistent regardless of the device or software used to open them.
PNG
PNG can include transparencies, so it’s a boon to digital designers who want to use transparent elements but don’t want to sacrifice image quality.
This makes PNG files ideal for graphics, logos, icons, and images that require a transparent or semi-transparent background, ensuring that they blend seamlessly with different backgrounds and designs.
